Erik Therme has authored two mysteries: Mortom was originally self-published and then was acquired by Thomas & Mercer Publishing in 2015, and Resthaven was a 2016 Kindle Scout winner published through Kindle Press.
While Erik doesn’t use a formal marketing plan, he does keep organized: “I use a spreadsheet (of information) to make sure I don’t overlook anything when I release a new book. The spreadsheet contains everything from bloggers, promotional websites, to paid advertising opportunities.” His focus with marketing his first mystery, Mortom, was to build his fan base, which has helped him in marketing Resthaven. He said, “Now that I have a core group in place, they do a fantastic job of sharing my books with other readers, who then do the same. The great thing is that once you’ve hooked a reader with one book, they’re usually loyal to you for everything you write.”
Erik describes marketing as a necessary evil, but clarifies, “I’m OK with that.” He learned early on that even with a publisher, only big author names like Stephen King or John Grisham don’t need to extensively market their own work to be successful, but, Erik said, “Fortunately for me, I don’t mind the marketing process, as I view it as yet another way to be creative.” In fact, Erik has been surprised by how addictive book marketing has become for him. “After the release of Mortom, I spent the next six months doing nothing but promotion, and I neglected to do any new writing. The irony (as I’ve come to learn) is that the best marketing an author can do is to write more books, because each new book reaches new readers, which brings more fans into the fold. It’s definitely a challenge to find a balance between promoting and writing.”
Social media has been a big help to Erik in marketing his books, though he’s also done everything from hanging flyers on telephone poles, his least effective strategy, to handing out and leaving bookmarks at random places, “forgetting” copies in places like hotel lobbies when he travels, and donating copies to libraries through their return book slots. He describes Facebook as being “instrumental” in helping him market his books. He clarified, “That said, smart authors use Facebook to connect with people and develop relationships—not just as a platform to repeatedly shout BUY MY BOOK! That doesn’t work.” The least effective social media outlet for Erik has been Twitter, though he admits, “I struggle to share ‘quality’ content with my Tweets, and that could be part of the problem.”
Erik has used paid promotional websites to advertise his books when they launched, with widely varying results. “It can often be a crap shoot, but it’s another good way to reach new readers. The most important thing is to set a budget, as fees can range anywhere from tens of dollars to hundreds of dollars.”
When asked what advice he’d give to other authors starting or planning to soon start marketing their books, Erik said, “Connect with as many authors as you can. Most are friendly and generous with their time and advice, and many are happy to share your work with their own fans. Following authors on social media is also a great way to see how they promote their work, and many times I’ve discovered author events that I never knew existed. Lastly, reviews (in my opinion) are incredibly important to a book’s success. Mortom has been released for over a year, and I still work hard to find readers to review the book.” On writing in general, he shared, “A writer writes first and foremost because they love to write. Most of us aren’t in this for the money. But if you are serious about making a go of it, you have to treat your writing like a business to be successful.”
Mortom (Thomas & Mercer, 2015) is a “follow-the-clues” type mystery about a guy who receives a hidden inheritance.
Resthaven (Kindle Press, 2016), Kindle Scout winner, is a young adult mystery about a group of kids who have a scavenger hunt inside an abandoned retirement home.