Tag Archives: lauren wood

AUTHOR SPOTLIGHT UPDATE: LAUREN WOOD

Lauren WoodSince it’s been a year since Lauren (Alexis) Wood’s last book was released and she was featured in my Author Spotlight, I thought I’d check in to see how her book marketing has progressed. Lauren has a new book possibly being released later in 2018, Prone to Pronoia, a collection of comedic essays.

Lauren doesn’t have a formal, written marketing plan, but explained, “I definitely do not recommend not having any marking plan whatsoever to most people self or independently publishing a book. I’ve been doing this for a while and at this point figuring things out on the fly sometimes is my best and/or only option. Also, a formal marketing plan is going to be crucial for those who actually wish to earn an income from their creative work. It’s not that I DON’T want to make money from my creative work, that’s just not the priority I guess? I work with a number of other authors in running my publishing company and I tend to put them first. Also, to be perfectly honest, that last book was an over-the-top baby shower gift that just so happened to turn out to be a pretty cute children’s book. With Prone to Pronoia, I do have some plans to actually market that one via readings and blogging (like this one, thank you again, Jodie!). I also write for a comedic publication overseas (The Public House – https://readpublichouse.com), and once the book is published, I hope to possibly feature an essay or two from the book in that magazine in the hopes people might have an interest in reading the rest of the book.”

When asked if her attitude, goals, or strategy for book marketing has changed since her last book, Lauren said, “I know you are supposed to learn from your mistakes; however, I am still working through what the mistakes were, versus the happy accidents. Honestly, when someone tells me they read something I wrote and actually enjoyed it, that is really gratifying. I don’t really hear that very often. I really, truly have high hopes for my next book (Prone to Pronoia) because it’s a book I’m doing for MYSELF, and that alone I feel will be a test to me applying what I’ve learned previously.”

Lauren hasn’t had any negative feelings toward book marketing, stating, “I like the idea of book marketing, because I am a very indie, out-of-the-box thinker, and I have delusions I can do things better. However, more traditional and effective marketing is important and takes a lot of time and effort that I’m currently putting into other aspects of my publishing company. I am going to be potentially taking on an intern this fall, however, so that could change. Also, I’m not in a financial position to pay someone to advertise for me so I’ve had to be creative, which I really love doing.”

Lauren says she learns something new every day, running an independent publishing house for almost a decade. And taking what she learns and applying it correctly in different situations is both exceptionally challenging but extremely rewarding. She said, “Developing that talent alone has TRULY helped not just in marketing my work but also just managing my life overall.”

Lauren has used Facebook advertising briefly, with not much success; however, she says, “I didn’t truly give it an honest go because I didn’t want to spend the money on it. I feel like my work, if it’s good enough, will possibly be noticed by whoever might like it at some point through networking or serendipity. Is that not *the best* idea? Yeah, it’s kind of stupid, maybe? However, I like the excitement of that. Also, if I truly just suck so bad at writing and no one can relate to me whatsoever, well, at least I didn’t sink a ton of cash into bombarding people with it on Facebook.”

On the subject of social media for book marketing, Lauren said, “I love Facebook and Instagram. There’s a different dynamic to each and dependent on what I put into a post and on what platform, it’s interesting to see the different response. If there’s any kind of formula to it at all, it so rapidly changes that I just enjoy trying to keep up.”

When asked what advice she’d give to others, she said, “Have pride in your work, and in yourself. It can be a challenge to put something out there then suddenly you have to deal with the public’s reaction to it, or the deafening sounds of silence because no one cares what you have to say. Take a deep breath, own what you’ve created, and be ready to stand with it as an extension of yourself that you want to share with others.”

Learn more about Lauren at www.laurenalexiswood.com, facebook.com/laurenalexiswood, @laurenalexiswood (Instagram), @laurenalexswood (Twitter), facebook.com/paradisiacpublishing, @paradisiac.publishing (Instagram), @paradisiacpub (Twitter), www.facebook.com/goldcoastalmanac, @goldcoastalmanac (Instagram), and @goldcoastalmanaccomedy (Instagram).

Lauren’s Books:

Qorviq the Nondenominational Winter Solstice Celebration Seal(Currently out of print): “It was a ridiculous graphic novel based on a comedy/action/soap opera blog I wrote using Microsoft Paint pictures whose main character was inspired by a holiday lawn ornament decoration that I saw while on a really long run after getting fired from a corporate job.”

Something’s Missing: A children’s book about a family welcoming a new baby that I wrote as a baby shower gift to my brother and sister-in-law when they welcomed my niece into this world last fall. 

Help Me! I’m Fat!: It is both poking fun at the prevalence of Christianity in the fitness community while promoting body positivity in the same way you’d expect to be encouraged by a very emotionally distant relative. It also just so happens to be an interactive, handy-dandy weight loss journal!

Prone to Pronoia: A collection of comedic essays, to be published later this year (2018) or maybe early next year (2019).  

Author Spotlight: Lauren Wood – Debut Children’s Book Author

Lauren WoodThis month’s Author Spotlight post is a bit different as I talk with Lauren Wood who is about to release her first book, a children’s book, Something’s Missing, which was illustrated by Johnnie Cluney and published by her Paradisiac Publishing company.

Lauren hasn’t created a formal marketing plan yet, but plans to hold a release party, try to be a guest on a local afternoon magazine-style television show, send out press releases, and “do a big social push.” When asked about her attitude surrounding marketing her upcoming book, Lauren said, “This is my first book but I am aware of the daunting chore that is book marketing; however, I have a naive hope that the combined social network between myself and the illustrator (who has national notoriety) will somehow help this book garner a bit of attention.” She further explained her feelings about book marketing, “Honestly, I am excited to tell anyone and everyone that will listen, and I can’t wait to Facebook/Instagram/Tweet my face off about it; however, the press releases and the follow-up with bookstores and media, in general, is a bit overwhelming. I do have a marketing background; however, I feel like this is going to be a much bigger undertaking than I am able to grasp at the moment.”

Even with the insightful and realistic expectations she has for marketing her book, Lauren does expect that she will still be surprised at the work required. She plans to rely heavily on social media initially, especially Facebook, Instagram, and Twitter, as well as research other strategies and learn as she goes, the road to successful book marketing almost all authors take. Other strategies she might consider include paid advertising, “If I’m able to find something that is effective and will garner an ROI (return on investment) for me.”

When asked what advice she’d give other authors about to start selling and marketing their books, Lauren said, “TELL EVERYONE WHO WILL LISTEN. You’ve just accomplished something you should be very proud of and friends and family are there as your first line of cheerleading offense. Do not be afraid to toot your own horn!” On the writing life in general, she offered, “If you’ve always wanted to write a book, just go for it. There’s a lot to be said about marketing and getting the word out, but don’t let that discourage you from sharing your words!”

Lauren is celebrating her new book with a release party at Cru in downtown Davenport, Iowa (221 Brady Street), on November 5, 2018, from 3 to 6 p.m. The book will be available for purchase online at Amazon and Barnes & Noble on November 6th.