This month’s Author Spotlight post is a bit different as I talk with Lauren Wood who is about to release her first book, a children’s book, Something’s Missing, which was illustrated by Johnnie Cluney and published by her Paradisiac Publishing company.
Lauren hasn’t created a formal marketing plan yet, but plans to hold a release party, try to be a guest on a local afternoon magazine-style television show, send out press releases, and “do a big social push.” When asked about her attitude surrounding marketing her upcoming book, Lauren said, “This is my first book but I am aware of the daunting chore that is book marketing; however, I have a naive hope that the combined social network between myself and the illustrator (who has national notoriety) will somehow help this book garner a bit of attention.” She further explained her feelings about book marketing, “Honestly, I am excited to tell anyone and everyone that will listen, and I can’t wait to Facebook/Instagram/Tweet my face off about it; however, the press releases and the follow-up with bookstores and media, in general, is a bit overwhelming. I do have a marketing background; however, I feel like this is going to be a much bigger undertaking than I am able to grasp at the moment.”
Even with the insightful and realistic expectations she has for marketing her book, Lauren does expect that she will still be surprised at the work required. She plans to rely heavily on social media initially, especially Facebook, Instagram, and Twitter, as well as research other strategies and learn as she goes, the road to successful book marketing almost all authors take. Other strategies she might consider include paid advertising, “If I’m able to find something that is effective and will garner an ROI (return on investment) for me.”
When asked what advice she’d give other authors about to start selling and marketing their books, Lauren said, “TELL EVERYONE WHO WILL LISTEN. You’ve just accomplished something you should be very proud of and friends and family are there as your first line of cheerleading offense. Do not be afraid to toot your own horn!” On the writing life in general, she offered, “If you’ve always wanted to write a book, just go for it. There’s a lot to be said about marketing and getting the word out, but don’t let that discourage you from sharing your words!”
Lauren is celebrating her new book with a release party at Cru in downtown Davenport, Iowa (221 Brady Street), on November 5, 2018, from 3 to 6 p.m. The book will be available for purchase online at Amazon and Barnes & Noble on November 6th.