Tag Archives: book marketing

AUTHOR SPOTLIGHT UPDATE: LAUREN WOOD

Lauren WoodSince it’s been a year since Lauren (Alexis) Wood’s last book was released and she was featured in my Author Spotlight, I thought I’d check in to see how her book marketing has progressed. Lauren has a new book possibly being released later in 2018, Prone to Pronoia, a collection of comedic essays.

Lauren doesn’t have a formal, written marketing plan, but explained, “I definitely do not recommend not having any marking plan whatsoever to most people self or independently publishing a book. I’ve been doing this for a while and at this point figuring things out on the fly sometimes is my best and/or only option. Also, a formal marketing plan is going to be crucial for those who actually wish to earn an income from their creative work. It’s not that I DON’T want to make money from my creative work, that’s just not the priority I guess? I work with a number of other authors in running my publishing company and I tend to put them first. Also, to be perfectly honest, that last book was an over-the-top baby shower gift that just so happened to turn out to be a pretty cute children’s book. With Prone to Pronoia, I do have some plans to actually market that one via readings and blogging (like this one, thank you again, Jodie!). I also write for a comedic publication overseas (The Public House – https://readpublichouse.com), and once the book is published, I hope to possibly feature an essay or two from the book in that magazine in the hopes people might have an interest in reading the rest of the book.”

When asked if her attitude, goals, or strategy for book marketing has changed since her last book, Lauren said, “I know you are supposed to learn from your mistakes; however, I am still working through what the mistakes were, versus the happy accidents. Honestly, when someone tells me they read something I wrote and actually enjoyed it, that is really gratifying. I don’t really hear that very often. I really, truly have high hopes for my next book (Prone to Pronoia) because it’s a book I’m doing for MYSELF, and that alone I feel will be a test to me applying what I’ve learned previously.”

Lauren hasn’t had any negative feelings toward book marketing, stating, “I like the idea of book marketing, because I am a very indie, out-of-the-box thinker, and I have delusions I can do things better. However, more traditional and effective marketing is important and takes a lot of time and effort that I’m currently putting into other aspects of my publishing company. I am going to be potentially taking on an intern this fall, however, so that could change. Also, I’m not in a financial position to pay someone to advertise for me so I’ve had to be creative, which I really love doing.”

Lauren says she learns something new every day, running an independent publishing house for almost a decade. And taking what she learns and applying it correctly in different situations is both exceptionally challenging but extremely rewarding. She said, “Developing that talent alone has TRULY helped not just in marketing my work but also just managing my life overall.”

Lauren has used Facebook advertising briefly, with not much success; however, she says, “I didn’t truly give it an honest go because I didn’t want to spend the money on it. I feel like my work, if it’s good enough, will possibly be noticed by whoever might like it at some point through networking or serendipity. Is that not *the best* idea? Yeah, it’s kind of stupid, maybe? However, I like the excitement of that. Also, if I truly just suck so bad at writing and no one can relate to me whatsoever, well, at least I didn’t sink a ton of cash into bombarding people with it on Facebook.”

On the subject of social media for book marketing, Lauren said, “I love Facebook and Instagram. There’s a different dynamic to each and dependent on what I put into a post and on what platform, it’s interesting to see the different response. If there’s any kind of formula to it at all, it so rapidly changes that I just enjoy trying to keep up.”

When asked what advice she’d give to others, she said, “Have pride in your work, and in yourself. It can be a challenge to put something out there then suddenly you have to deal with the public’s reaction to it, or the deafening sounds of silence because no one cares what you have to say. Take a deep breath, own what you’ve created, and be ready to stand with it as an extension of yourself that you want to share with others.”

Learn more about Lauren at www.laurenalexiswood.com, facebook.com/laurenalexiswood, @laurenalexiswood (Instagram), @laurenalexswood (Twitter), facebook.com/paradisiacpublishing, @paradisiac.publishing (Instagram), @paradisiacpub (Twitter), www.facebook.com/goldcoastalmanac, @goldcoastalmanac (Instagram), and @goldcoastalmanaccomedy (Instagram).

Lauren’s Books:

Qorviq the Nondenominational Winter Solstice Celebration Seal(Currently out of print): “It was a ridiculous graphic novel based on a comedy/action/soap opera blog I wrote using Microsoft Paint pictures whose main character was inspired by a holiday lawn ornament decoration that I saw while on a really long run after getting fired from a corporate job.”

Something’s Missing: A children’s book about a family welcoming a new baby that I wrote as a baby shower gift to my brother and sister-in-law when they welcomed my niece into this world last fall. 

Help Me! I’m Fat!: It is both poking fun at the prevalence of Christianity in the fitness community while promoting body positivity in the same way you’d expect to be encouraged by a very emotionally distant relative. It also just so happens to be an interactive, handy-dandy weight loss journal!

Prone to Pronoia: A collection of comedic essays, to be published later this year (2018) or maybe early next year (2019).  

Three Steps to Creating Your Author Brand

Last weekend I gave a presentation on branding at the Davenport (Iowa) Public Library’s first Indie Author Day. As is smart to do with any content, I thought I’d repurpose a bit of it into a blog post.

When working with branding for book marketing, there are essentially three steps to follow.

  1. Define Your Brand

Whether you like it or not, people are going to form opinions about you and your writing, thereby defining your brand. So why not do your best to steer those opinions? In addition to considering your genre, writing style, voice, etc. in defining your brand, think also about other aspects of your personality, outside interests, and goals. Incorporate your reader as well, deciding what benefit you’d like him or her to get from your books. If you’re a genre hopper, think about focusing more on the “author” part of the author brand or incorporating a common theme or element throughout your books, such as a hobby, emotion, or setting.

  1. Build Brand Awareness

Steps two and three are very similar, but I think of building brand awareness more as being your brand. Behave and make choices about how you conduct your business, marketing, and life in accordance with your brand. As an indie author, readers will often encounter you before your books, so make sure they know what to expect. The last thing you want is for them to expect one thing from interacting with you at an event, buy your book, be disappointed, and leave a negative review.

Part of this step is also choosing those style elements that symbolize your brand: colors, logo, font, graphics, etc. that you use on everything that represents you and your brand.

  1. Promote Your Brand

You also build brand awareness through step number three, promoting your brand. When you are promoting your book, you are also promoting your brand. You can promote your brand through content marketing with the book itself (cover, typeset, etc.), website, social media, blogging, business cards, bookmarks, etc. You can promote your brand more personally with appearances, book signings, readings, and author fairs.

Whatever you do with your author brand, make sure that you are doing your best to drive it where you want it to go instead of leaving it up to chance. Little by little, you will create the brand you desire.

Do you have any questions or ideas on author branding? If so, please share in the comment section.

Book Marketing: Freebie Reader Magnets

Photo: Ben W., https://www.flickr.com/photos/wlscience/4200626663/

Have you heard that you should be giving something away for free so that readers will give you their email addresses, but you’re not sure what to give? 

You don’t want to proverbially let them milk the cow for free without ever buying it.

Or maybe you only have one book so far or don’t have a series, so you can’t let the first edition go for free.

How do you decide what to give away to help ensure that the people who subscribe will be the ones most likely to buy your book?

If you had these thoughts or questions, you’re not alone. Here’s my take on the subject.

I look at reader magnet freebies like I do free samples at the grocery store. Let’s say there’s a new faux noodle out that claims it tastes just like real, white pasta with the same nutritional value as whole grain varieties, but contains a fraction of the calories. (If we’re going to dream, might as well dream big.) I’ve had the tofu noodles and used zucchini in my spiralizer. So I’m skeptical. Luckily, the grocery store is giving out free samples of the new miracle noodle today. I try it. Then, I either decide it’s just another trick and pass, or their claims are actually true, so I stock up.

Try to look at your writing the same way. A reader sees your book, and it looks promising, but they aren’t sure. They’ve never heard of you and they’ve fallen for this before. Offering them a free sample will help them decide if they want to buy or pass.

If you have just one book, I recommend giving away a short story you’ve written in the same genre or at least one as similar to your book as possible. If you’re not a short story writer, you can give away the first few chapters. However, make sure you’re clear that they are just the first chapters and not the entire book so you don’t anger them.

Once you have more than one book, seriously consider giving the first book away for free as your reader magnet, especially if it’s the first in a series or in the same genre. Even if it isn’t, it will still give the reader an idea of your writing style.

Above all, when deciding on the freebie to offer in book marketing, think “free sample.” What can you provide that will give a potential reader a good idea of your writing style, story telling ability, etc? 

Especially if you’re in the early stages of your author career, think of the this as more of a long time process. If they get your freebie and like it, they are more likely to buy your next title(s) when you send them that email telling them it’s available.

Start Planning Your Book Marketing Today

When I surveyed a group of authors late last year, the number one thing respondents said was holding them back (a full third) was getting started in planning their book marketing. So I’ve created a mini-course guiding you through three simple things you can do to start planning your book marketing.

Here’s a video with more information:

Ready to take the course? Go here to sign up.

“Get Scrappy” with Book Marketing

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small by Nick Westergaard is directly applicable to book marketing. What’s a smaller business than an author trying to sell his or her books? Often authors have a pretty good handle on talking to bookstores and libraries, getting appearances, holding signings, etc.. They may have varying degrees of success, but they at least know the concept well. However, they are often at a loss of how best to market their books online. Get Scrappy will not give you specific tactics on how to market your books online, but it will give you actionable steps about how-to clarify your overall strategy and goals in that effort.

Though all three of the book’s sections can be applied to book marketing, I happened to have my most “aha” moments while reading the first section: “Smart Steps You Can’t Skip.” It helps you get into a healthy mindset and think about the foundation of marketing and your goals; particularly, your brand’s goals. It then offers a way, using the classic, who, what, when, where, etc. to create your “marketing map,” helping you decide on which objective you should focus. If your objective is market research for writing your books, you can ask questions of your readers, having them vote on the next book cover or a subplot they’d like to see incorporated. Knowing why you’re using digital to market your book (objective) and knowing who you’re trying to reach (readers), will help you decide what to do to market your book.

The end of part one gives the basics of the current and most-used online marketing platforms. Nick purposely doesn’t explain how all of the available platforms work to reinforce his advice of avoiding being distracted by “shiny new things” As in other industries, there are always these shiny new things popping up to help you market your books. Chapter three helps you decide which shiny new thing to try and which to let go, giving you a framework for evaluating shiny new things that may pop up after Get Scrappy’s publication.

Part two provides advice to help you do more with less. As an author with a likely tiny marketing budgeting, doing more with less is essential. This naturally leads into part three which helps you decide how to do more with less by simplifying your efforts, including by connecting your online marketing to your offline.

Get Scrappy is more than just a book to read, it’s more of a marketing movement, a new way to approach marketing. It’s essentially a new way to think about marketing, including book marketing.

Source: Westergaard, Nick. Get Scrappy. (2016).American Management Association. New York.

(I received a free copy of Get Scrappy for review purposes.)

ERIK THERME: MYSTERY AUTHOR

Author photo (Erik Therme)Erik Therme has authored two mysteries: Mortom was originally self-published and then was acquired by Thomas & Mercer Publishing in 2015, and Resthaven was a 2016 Kindle Scout winner published through Kindle Press.

While Erik doesn’t use a formal marketing plan, he does keep organized: “I use a spreadsheet (of information) to make sure I don’t overlook anything when I release a new book. The spreadsheet contains everything from bloggers, promotional websites, to paid advertising opportunities.” His focus with marketing his first mystery, Mortom, was to build his fan base, which has helped him in marketing Resthaven. He said, “Now that I have a core group in place, they do a fantastic job of sharing my books with other readers, who then do the same. The great thing is that once you’ve hooked a reader with one book, they’re usually loyal to you for everything you write.”

eBook Cover (Mortom)Erik describes marketing as a necessary evil, but clarifies, “I’m OK with that.” He learned early on that even with a publisher, only big author names like Stephen King or John Grisham don’t need to extensively market their own work to be successful, but, Erik said, “Fortunately for me, I don’t mind the marketing process, as I view it as yet another way to be creative.” In fact, Erik has been surprised by how addictive book marketing has become for him. “After the release of Mortom, I spent the next six months doing nothing but promotion, and I neglected to do any new writing. The irony (as I’ve come to learn) is that the best marketing an author can do is to write more books, because each new book reaches new readers, which brings more fans into the fold. It’s definitely a challenge to find a balance between promoting and writing.”

Social media has been a big help to Erik in marketing his books, though he’s also done everything from hanging flyers on telephone poles, his least effective strategy, to handing out and leaving bookmarks at random places, “forgetting” copies in places like hotel lobbies when he travels, and donating copies to libraries through their return book slots. He describes Facebook as being “instrumental” in helping him market his books. He clarified, “That said, smart authors use Facebook to connect with people and develop relationships—not just as a platform to repeatedly shout BUY MY BOOK! That doesn’t work.” The least effective social media outlet for Erik has been Twitter, though he admits, “I struggle to share ‘quality’ content with my Tweets, and that could be part of the problem.”

eBook Cover (Resthaven)Erik has used paid promotional websites to advertise his books when they launched, with widely varying results. “It can often be a crap shoot, but it’s another good way to reach new readers. The most important thing is to set a budget, as fees can range anywhere from tens of dollars to hundreds of dollars.”

When asked what advice he’d give to other authors starting or planning to soon start marketing their books, Erik said, “Connect with as many authors as you can. Most are friendly and generous with their time and advice, and many are happy to share your work with their own fans. Following authors on social media is also a great way to see how they promote their work, and many times I’ve discovered author events that I never knew existed. Lastly, reviews (in my opinion) are incredibly important to a book’s success. Mortom has been released for over a year, and I still work hard to find readers to review the book.” On writing in general, he shared, “A writer writes first and foremost because they love to write. Most of us aren’t in this for the money. But if you are serious about making a go of it, you have to treat your writing like a business to be successful.”

Learn more about Erik on his website, Facebook page, and via Twitter. Learn more about Mortom here and Resthaven here.

 

Erik’s books:

Mortom (Thomas & Mercer, 2015) is a “follow-the-clues” type mystery about a guy who receives a hidden inheritance.

Resthaven (Kindle Press, 2016), Kindle Scout winner, is a young adult mystery about a group of kids who have a scavenger hunt inside an abandoned retirement home.

Get Any Mentor You Want

C. Hope Clark
C. Hope Clark

Though I don’t recommend blindly copying what other authors are doing to market their books, because there is no one-size-fits-all, magic-bullet book marketing solution, and what works for one author or book, might not work for you or yours, I do recommend keeping updated on what other authors are doing and borrowing those ideas that make sense.

Mentors are important in almost everything we do, but most of us can’t afford to hire one, and those that we really admire are likely beyond our reach. (Could you imagine the answer if you contacted Stephen King and asked him to be your mentor?) Luckily, though, with today’s technology, you can be mentored (at least to a degree) by anyone you want. And you don’t need their permission, and they don’t even have to know they’re mentoring you.

Gabriela Pereira discusses this notion of a “virtual mentor” in her book, diyMFA. To apply it to finding a marketing mentor, simply find an author you admire, study their websites, subscribe to their newsletters, and follow them on all of their social media outlets. Try to choose mentors who have books similar to or at least in the same genre as yours. Choose someone who you view as being “successful” in marketing their books.

Don’t copy everything your chosen mentors do; simply watch what they do and harvest ideas that make sense for you and your book. Try some out and evaluate what you try so you can stop doing anything that doesn’t work for you.

Joanna Penn
Joanna Penn

Inspired by Gabriela, I have chosen two mentors who I view as more than marketing mentors for me, but more as lifestyle mentors. They are Joanna Penn and C. Hope Clark. Both of these authors have several successful fiction books and they are running successful businesses which also help authors. Joanna’s thrillers are published under J.F. Penn and her website, thecreativepenn.com, helps authors with all aspects of writing, including marketing. She has several courses, books, and other content for free download and sale. Hope has written several successful mysteries and she runs fundsforwriters.com, which helps authors earn an income from, in addition to marketing books, freelancing, crowdfunding, grants, and other income-generating activities involving writing.

Of course, I don’t want to be exactly like either of these women; I have to offer something unique. My model is writing historical fiction books and helping authors with book marketing, including the writing craft and editing insofar as this relates to the product part of book marketing. Watching what they do is helping to inspire me and is giving me ideas to tweak and use to promote myself and my own books.

Who would be your ideal mentor? Please share as a comment below.

AUTHOR SPOTLIGHT: TERESA LA BELLA, TRILOGY AUTHOR

headshotTeresa LaBella is preparing to release Belonging, the third book in herher romance trilogy that begins in New York City with characters Alison Clarke and Darien McKenna and continues in small town Iowa. Teresa tapped experience building strategic, fund development and marketing plans as a consultant to write a business plan that includes an executive summary, target market description, and a budget and marketing action plan.

Since her first book, Reservations, Teresa’s approach to marketing has changed. She said, “My chosen life change from full-time paid employee to self-employed writer and consultant has required a change in attitude, goals, and strategy toward marketing my books. I have to make money to pay the bills and to do that I must be as creative in selling myself as I am in telling the story.” When asked if her feelings about marketing have changed since Reservations, Teresa said, “Marketing takes time away from writing. But no marketing means no sales and no one reading the work that consumed all that creative energy and time. No matter the level of previous experience, there is no ‘easy button’ in marketing. The way forward requires professional commitment and a personal belief that persistence and a plan will pay off.”

Reservations
Reservations

Even with her marketing background, marketing books has been more difficult than Teresa had imagined. She’s found that the marketing climate for books is always changing; “The first time or two out are total experiments of trial and error. What works for one person may or may not work for someone else. A successful strategy today may not work tomorrow.” Teresa learns from her readers and loves getting the negative and positive feedback, which she incorporates into the product part of her book marketing. She also learns by talking to readers and other writers at book fairs, workshops, and conferences.

Teresa has sold the most books at personal appearances and book signings. She said, “I scoped out locations and venues that have hosted book signings and asked to schedule a date and time for my event, offered to supply in-house signage and promote their hospitality via my website and social media platforms, and asked if their business would reciprocate. I have bookmarks printed with a QR code that links back to my website and distribute those bookmarks at book fairs, workshops, conferences, and locations where romance readers might be – libraries, salons, and specialty stores. Giveaways are great for a limited time to create urgency – 24 hours, tops. A Memorial Day giveaway of my first book on Amazon resulted in 1,000 downloads and a brief spike in sales. But Amazon doesn’t let the author capture the email addresses of the readers so the long term benefit isn’t there.” The only paid advertising Teresa has used was a Fiver campaign on Twitter which produced little, if any, results, and a Facebook post boost that reached a targeted audience of over 1,200 women age 35-65.

Heartland_Cover_for_KindlejpgWhen asked about her social media strategy regarding her book marketing, Teresa said, “I have an author website that I update with blogs and news of publication release dates, book fairs and signings, and an author Facebook page. I cross-post most Facebook posts on Twitter. I’ve had the most success with Twitter as far as attracting followers. My business/marketing plan sets weekly post and blog post goals for my website, Facebook, and Twitter, and I belong to a couple of author based groups on Linked In. I plan to post promo videos on You Tube, Facebook, and my website.”

Teresa said that the best advice she can give and will take herself this year is to seek out more opportunities to guest blog on other author and reader websites and be more active with participating in groups and posting on Goodreads. “I also plan to create an author newsletter and schedule giveaways to encourage email list sign up on my website.”

For authors just completing their first book about to be published, Teresa offers this advice: “Whether you traditional or self-publish, you must market yourself and your books. I’ve read and heard from many disappointed authors who thought they didn’t have to worry about promotion and that publishers took care of marketing and sales. Wrong! Authors who self-publish and successfully market and sell books are attractive to traditional publishers because they have built and bring a fan base who will buy more books written by that author.” On the writing life in general, Teresa said, “We write because we must. Don’t let the daunting and baffling task of marketing your work prevent or discourage you from doing what you love.” Great advice; your definition of success as a writer isn’t required to be to sell millions of books. Though marketing is usually necessary to sell books, selling books isn’t a prerequisite to being a writer. Get the writing done now, and worry about marketing later.

Teresa’s books:

Reservations, published December 2013 self-published by LaBella Designs
Description: Sparks fly and desire ignites between reluctant lovers who got burned when they looked for everlasting love with the wrong partners.  Both Alison Clarke and Darien McKenna escaped into successful, high-profile careers – she as a self-employed business owner of a successful media consulting firm in Brooklyn and he as executive chef at an upscale restaurant in mid-town Manhattan.  Can chemistry and shared delight in food, wine, and film bridge the age gap and resolve mutual reservations about their longed for happily-ever-after?

Heartland, published January 2015 self-published by LaBella Designs
Description: Successful New York City power couple Darien McKenna and Ali Clarke McKenna had everything – except enough time for each other. Tragedy on the eve of letting go shatters their happily-ever-after. Truth and consequences confronted along an uncharted path to a place in Iowa called Harmony leads to new life and love in the second novel of the “New Life in Love” trilogy.

Belonging, scheduled for publication June 2016 by LaBella Designs
Description: Heartbroken, confused and unsure of the future she once had been so sure of, Chef Darien McKenna’s teenaged daughter Marisa abandons a planned culinary arts career and struggles to discover her true life path. Her journey leads to New Life in Love in a place of “Belonging.”

To learn more about Teresa and sign up for her mailing list, visit her website at www.storyteller30.com or like her Facebook page.

Using the Tao of Twitter for Book Marketing

The Tao of Twitter
Photo from Amazon

If you’re on Twitter, you know there are a lot of people there. And it’s pretty easy to make connections; people will seem to follow you out of the blue. Of course, many times they are just hoping you will follow them back. Then there’s all of that clutter. How do you stand out in the noise and actually connect with readers? The Tao of Twitter by Mark Schaefer can help you with that.

The Tao of Twitter not only gives general advice about using Twitter, but also provides an action plan to get Twitterized in 20 minutes a day. You can easily apply this advice to book marketing.

On page 20, Mark says, “Twitter is about sharing content for humans, not search engines.” He advises linking to your blog posts so readers can find out more and see that you know what you’re talking about. He pushes “authentic helpfulness” above all, providing several examples of beneficial connections he’s made thanks to Twitter.

As the title suggests, Mark breaks his advice down into to three main “tao”s. Number one is to find your tribe. You can do this for your book by using keywords and phrases related to your book in your profile description. For example, if I had a strictly author Twitter account for Taming the Twisted, I would put something like “Author of American historical fiction set in the Midwest on the Mississippi River involving murder and romance.”

Tao number two is to offer meaningful content, which means sharing and posting things that are helpful, entertaining, enlightening, interesting, or a combination. Do not just post ads to your own books. It’s not that you can never talk about your book on Twitter, but follow something like a 10:1 rule: for every promotional tweet, post ten helpful, entertaining, etc. tweets.

Tao number three encourages authentic helpfulness. When you’re using Twitter, constantly be thinking about how you can provide value, right there on Twitter, but also offline and via other online avenues. For authors, think about how you can be authentically helpful to your readers.

Not only can you apply these three “tao”s to book marketing, you can also easily adapt Mark’s 20-minute daily plan. If you’re a beginner, for the first couple of months you’re on Twitter, spend 20 minutes each day tweeting an authentically helpful post once each day, finding and following people, and reading and responding to tweets. Continue this practice until you have “20 relevant followers.”

Once you have 20 or so followers, break up your 20 minutes throughout the day, retweeting things as they resonate with you and adding your own comments where you have real insight. You can also create lists to categorize those you’re following to make it easier to do this. Continue to delve into authentic helpfulness by retweeting, answering questions, and offering help. You can use Tweetdeck or Hootsuite to spread out your tweets and get the mobile app so you can work on Twitter during down times.

Mark classifies you as a pro when you’ve hit 400 or more followers. When you get there, keep doing what your doing, continually striving for authentic helpfulness, experimenting, and building your lists.

These are the basics of The Tao of Twitter. The book also contains other helpful advice and tips, such as holding Twitter chats and ways to @mention to make sure your tweets are seen. To find that out, you’ll have to check out the book yourself.

Source: Schaefer, Mark. 2014. The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time. McGraw-Hill Education.

Author Spotlight: Poet Trisha Georgiou

Trisha Georgiou, fellow Midwest Writing Center board member, is set to release her latest poetry collection, A Bizarre Sentence, on December 9th at Read Local at 7 p.m. at the Bettendorf Public Library. A Bizarre Sentence is the latest title published by literary publisher 918studio, soon to be known as the selective subsidized publisher, 918studio Press, which incidentally, I have partnered with Lori Perkins to run. Independent of those relationships (though not unrelated), I asked Trisha to provide her insights about book marketing for this Author Spotlight edition.

Trisha has not had a formal, written marketing plan, but that doesn’t mean she hasn’t given deliberate thought to book marketing. About her marketing, Trisha said, “Before A New Life was released, I had the opportunity to attend a writing workshop given by Hay House. It was through this workshop that I learned the difference between marketing your book and marketing your name. This has been my focus since. Instead of focusing on marketing my individual book titles, I shifted my energies to market my career as an author and poet. The goal for this shift in energy is to create a name or brand. Because my name remains a constant, it is easier to market as my titles increase. In essence, I am building a reader base so the sale of each title remains constant. In turn, with each new title released, this marketing approach provides more ‘news’ to help market myself.” This is a great point. Often, after our first book, we are just excited to get that out into the world and don’t stop to think about our long term branding goals.

Trisha believes that every writer of every genre must market their books. She said, “There are thousands of titles being published yearly from a variety of publishers and self-publishers. How do you entice people to buy your work, pick your book? Marketing is the key to selling books. In the beginning, it was difficult for me to have enough confidence in my work to get it out into the public. After a few successes and finding a niche, it became much easier. Writing is my passion. I am excited about the written word and promoting literary arts. It is through this excitement that begins conversations and opens doors to new opportunities.”

When asked if she has had any surprises while book marketing, Trisha said, “Every new experience, success and failure, is a learning opportunity. I have learned a great deal through my experiences and being a part of the writing community through the Midwest Writing Center. Marketing for me certainly has not been an exact science and I can’t say I have a natural talent. What has helped me is word of mouth. That has been my best advertising. When your readers are excited about your next title and you share their excitement, it is a great thing.”

Trisha hasn’t focused on marketing strategies or tactics other than attending a marketing workshop. Instead, she focuses on getting out in the public and sharing her passion. “I am not saying wear a neon sign with your book cover. When an opportunity naturally happens, take advantage of the moment. As an example, I volunteered to speak at book clubs. This has been a huge success for me. I not only sell the book we discuss but it also helps to build a readership.” Trisha has followed this passion-based approach to book marketing in her paid advertising as well, “I donated money for an ad benefiting a music program my children were involved in. The ad was placed within the concert notes which announced the release of Quartered Enlightenment. I received a lot of positive feedback and publicity, not only for the contribution to the children’s concert but advertising my career and upcoming book.” She warns that paid advertising is tricky and she isn’t sure she’ll ever solve the math proof to warrant it. “I believe there are advertising opportunities that exceptionally target your reader base. That is a very individual, case by case situation considering most books have a zero or limited advertising budget.”

In addition to building relationships and very selective advertising, Trisha uses social media to market herself as an author. She said, “I am just shocked how it has helped me and the contacts that I have made throughout the world for my books and freelance opportunities. In a cyber-second, hundreds of people can be reached globally with a snippet of insight about your latest work and upcoming events. Book titles are not frequent. Somehow the momentum needs to keep steaming ahead. Readers need to get excited about your upcoming work. I think social media, freelance publishing, and blogs are essential to maintain a following. I use most of the big social media platforms: Facebook, Twitter, and Instagram.”

I asked Trisha what advice she had for authors who are just embarking on the book marketing journey. She said, “This is a great question. I certainly do not consider myself an authority. What did take me time to discover is not everyone is going to like your work. In fact, some will really hate it. The sooner you can honestly be ok with that concept and gravitate to the niche you are writing about, it saves a lot of wheel spinning. If you are writing about knitting, target knitters, not necessarily readers. For example, a few years ago author Jennifer Chiaverini spoke at an MWC luncheon. She has a huge following with multiple books on best-selling lists. She writes stories relating to quilting. Who bought the most tickets to that luncheon? Was it writers or readers? Nope, it was quilters. Quartered Enlightenment and A New Life both have garden themes, targeting middle-aged women who like plants. It is this category where I focused my time and energy. I was invited to speak at garden clubs and books clubs, which again helped build my readership.” Trisha explained that marketing is essential and an author’s books are the extension of the author and advises that if authors find marketing difficult, they should invest in marketing services to help them get on the right track.

On the writing life in general, Trisha said, “Writing for me is a lot like breathing. You just have to do it. Writers look at the world so much differently. I am really thankful that I have been cursed with these writing glasses. Yet at the same time, it is difficult, heart-wrenching, soul searching, and absolutely chaotic. If it is a part of you, you do it.” Well said.

Trisha’s body of work includes My Name is A (1999), Quartered Enlightenment (PbPublishing, 2013), A New Life and other poems of Living Passion (918studio, 2014), and A Bizarre Sentence (918studio, December 2015). Learn more about Trisha and her books on her website at www.TrishaGeorgiou.com or read her TrishaGeorgiouHerWritingLife blog. Reserve your copy of A Bizarre Sentence at http://bit.ly/bizarresentence.