Many first-time authors naively think getting their book written and published is the hard part and that once their book is in print or available on e-readers, people will flock to buy it. I admit, I made this mistake with Crush and Other Love Poems for Girls though I’m not sure I believed that would happen as much as I just hoped it would. But now, I know enough to not even hope for that. If you want even a chance to make money from your book and gain a following of readers, you need marketing. And please note that I say “a chance” – I hate to be harsh, but sometimes even the best marketed book doesn’t get the sales or readers the author desires (or the book deserves).
There are numerous resources for DIY book marketing – click here to check them out. What helps me the most is having a plan. Sometimes creating the plan is the hardest part because there are so many options. I have a marketing certificate and an MBA with emphasis on marketing and business strategy. If you are committed to marketing your book, but you don’t have the time to create a detailed plan, email me or otherwise contact me. Based on your book and your goals, I’ll consider all of the options I’m aware of (and will let you know if I find any others that might fit) and create a personalized, detailed, marketing plan and schedule for you. There’s no better feeling than to have a stranger positively respond to your work (it’s nice when friends and family do it, too, but…) and I’d love to help you have the best chance of getting that.