Jeremy Strozer is the author of two unique short-story collections that take real events from 20th century wars and turns them into flash fiction pieces. For Volume 2 of Threads of The War launching this month, he’s also posting on Smashwords and Amazon and handing out coupon codes to fuel launch day.
When asked how he feels about book marketing, Jeremy said, “So far I’m still very much in the learning process, so I have not developed an opinion of it. I would prefer to focus on writing, but understand marketing is part of the self-publishing (and even traditional publishing) process, so I can’t deny it needs to be done.” Jeremy’s attitude toward marketing has changed since Threads of The War, Volume 1, was published in September, 2015, and he’s been surprised at the amount of time it takes to market his books. He said, “I’ve not found any new skills as a marketer yet, but I do tap into a lot of my writing and organizational skills to get better at it as I learn what’s needed.”
The bulk of Jeremy’s book marketing has been trying to get as many people to read his book as possible in the hopes that they will spread the word. “At first I sent the book out to 100 people, asking them to share it if they liked it. That worked, but there was no way to track what happened. A lot of people received free copies of my first book. I think that was a great way to launch initially, getting anyone to read it from the start. Now I am focusing on building a platform for my books, building a broad audience I can track. I am also posting pieces of my work on LinkedIn and Facebook, both as posts, and in forums on those sites, to increase my presence.”
He’s avoided paid advertising, but uses social media, joining groups on LinkedIn and Facebook related to fiction, military history, and war. He also posts some of the individual stories to social media, observing, “It’s worked well as my site readership went up over 900%. It’s still relatively low, but it’s growing from this. I write three stories a week, posting one on social media, leaving two for my books. In this way, I can produce at least three books a year with new, unread material.” This is a great strategy; hooking readers in, but not giving away everything.
When asked what advice he’d give to new authors about book marketing, Jeremy said, “Use social media more than you expect to. It’s amazing how you can grow your market by getting your stuff out there. Without it, it’s almost impossible.” He also had this to say about his experience so far being a published author, “I love my topic, the wealth of stories available to write, and that people are interested in my work. Being able to do this part-time is compelling me to move toward it full-time. The money is not there yet, and may never be, but the ability to do this is driving me, creating a powerful emotional push to live and work. I love how this makes me feel and recommend it to anyone seeking a purpose filled life!”
Threads of The War, Volume 1 – September 2015.
Threads of The War collects and shares personal narratives during real events across the span of The 20th Century’s War. Each story in this collection opens the door to a unique personal facet of war; exposing the reader to the facts, fictions, and fallacies of armed violence. Following each story, the reader is provided specific and revealing facts about the events narrated, offering both entertainment and education within the time it takes to read a blog-post.
Threads of The War, Volume 2 – March 2016.
Threads of The War, Volume II collects and shares personal narratives during real events across the span of The 20th Century’s War. Building off of the success of Volume I, Threads II takes us from the celebratory streets of Paris in the summer of 1914, under the coast of North Carolina in 1918, across the ocean to the evacuated beaches of northern France in 1940, and finally within the minds of both the liberated and the confined at camps in 1945. Within short easily-readable, yet emotionally compelling, bursts Threads II continues opening the door to the personal facet of war; exposing the reader to the facts, fictions, and fallacies of armed violence.